I see this question asked ALL the time on YouTube video comments, (and not just about Jenna, but about almost EVERY successful YouTuber) so I thought I’d attempt to answer it.
Go-Go Dancing and Blogging
In late 2009/early 2010, when Jenna first started making YouTube videos in Boston, she worked at a tanning salon called Smart Tan by day, and as a go-go dancer for BarStool Sports by night. You can see her video of a fire at the tanning salon on one of her earliest channels that not many people know about – jmourey66. There are numerous videos of her in her go-go get up with her fellow dancers, including Kym Ngyuen, who is still one of her best friends to this day!
From mid-2010 onwards, it appears Jenna quit her job at the tanning salon in order to work as a blogger for BarStool Sports during the day. This vlog explains her job there pretty clearly, and she made a lot of videos at the time about her office and her daily errands. The blog she wrote for was called StoolLaLa, which is why on all of her videos up until her recent ‘Dog Finger Painting’, her intro picture included the website address.
Jenna wrote some really great articles on StoolLaLa, however by February 2011 it became clear to both her and her boss – el Prez, that the blog was not gaining enough views to be profitable. Prez posted a blog on Feb 9th about the ‘demise of StoolLaLa’, and in response Jenna posted this video. By April war had ensued between him and Jenna.
Jenna Leaves BarStool Sports With A Bang.
Unfortunately, not all of this exists on the internet any more as the involved parties have deleted it(they’re friends again!), but I’ll give you guys the basic run down from my own memory. In April 2011, Jenna posted on her own blog about how the ‘How to Trick’ video had become famous because of Facebook sharing, not because of BarStool Sports, which is what Prez had been claiming. There was a whole argument in which she included statistics of what date the video went viral and what the demographics of her viewers were, and she basically kicked his ass.
In response, Prez shut down StoolLaLa, pretty much deleting all of the articles Jenna had written over the previous year or so. On April 6th, he wrote a blog post entitled ‘StoolLaLa is Dead To Me’, in which he said Jenna had lost interest in blogging and only cared about her videos and he was not going to keep paying for a blog that wasn’t being used so he was shutting the website down.
As I said, all of this has been deleted now, and this is the only evidence I could find of it! I think it was posted on Jenna’s Twitter because any new StoolLaLa post was probably synced to tweet when it was uploaded.
A week later, Jenna announced her new blog with this video. On April 21st, Jenna flew to Los Angeles in order to begin making YouTubing her full-time job. She admitted to having a manager for the first time and she talks about going to a lot of meetings and collaborating with other YouTubers.
In the summer of 2011, she and her then boyfriend Max moved from Boston to LA, another indicator that Jenna was taking YouTubing seriously. They moved into a huge luxurious townhouse on Montana Avenue, which is in the pricier part of Santa Monica. If you’ve been an avid watcher of her videos for the last two years, you’ll know it’s a pretty nice house and it definitely cost a bundle, which brings us to how Jenna actually makes her money.
How Does Jenna Earn Money??
Jenna’s income probably comes from a number of different sources. When YouTube creators gain a significant number of channel views and subscribers, they can apply to be part of the YouTube partner programme. This essentially means that they earn money for the videos they produce, and they receive a number of perks from YouTube as well, such as camera equipment and other incentives to continue making videos.
Nobody is really sure of the earnings of YouTubers because when you sign up to the partner programme, you agree to keep your income a secret. A lot of people have attempted to guess Jenna’s income, based on Pay Per Click ads and Cost Per Thousand bids. Even BarStool Sports have thrown their opinion in, with their estimate at $4 million dollars per year.
Since Jenna is currently the seventh most subscribed channel on YouTube, it’s certain that she’s making the big bucks. So to answer your question, Jenna’s job is YouTube. She puts up a new video every Wednesday which instantly gains millions of views and thus secures her income. However, it’s not this easy for most YouTubers, who have to work around the clock to constantly and consistently create new content for their subscribers, which is definitely a full-time job.
Jenna has chosen to abstain from the YouTube community for the most part, she rarely takes part in collaborations with other creators, she doesn’t tweet as regularly as she perhaps should, she doesn’t do giveaways or live Q&A sessions or meet-ups. While it can be said that YouTube is Jenna’s full-time job, this does not necessarily mean that she works full-time.